GasGas Offroad US
In a press release dated August 1st, 2010, GasGas Motos announced that GasGas Offroad US will be taking over GasGas enduro motorcycle importing and distributing for the United States.
The Peach Tree City, Georgia, based company, GasGas Offroad US, is a joint venture between brothers Clay Stuckey and Ted Stuckey. Clay has over 30 years experience in the US motorcycle industry where he has worked for Kawasaki, KTM and Husaberg. Ted, a retired Air Force / Air Force reserve pilot, owned four powersports dealerships in the Atlanta area from 1995–2005.
GasGas Offroad US will be taking over distributing the Spanish built GasGas enduro line in the US which was formerly distributed by the US GasGas trials motorcycle distributor, GasGas USA. GasGas USA will continue on as the US GasGas trials distributor.
According to Clay, GasGas Offroad US intends to focus their efforts on rebuilding the US GasGas enduro dealer network bringing proven off-road motorcycle distribution and marketing practices to the GasGas brand.
Clay said, "The off-road industry, and its dealers, have come to expect the proper tools and resources to do business and we intend on living up to and exceeding those expectations."
"We probably don’t have an original idea in our heads." Clay joked. "But we seriously have first hand experience with what works and what doesn’t work from both the distributors’ point of view and from the dealers. We plan on using the best of all of those ideas while we work with our existing and new GasGas dealers."
Stuckey added, "I’ve been keeping an eye on the GasGas brand for years and have always respected their product line. We feel that in the US GasGas enduro motorcycles will eventually carve out a respectable market share and we intend on living up to that goal."
After leaving Husaberg in late April Clay "re-connected" with some of the GasGas representatives he met during the Indianapolis Dealer News powersports show last February. Clay said, "By chance at the Indy show I happened to meet the then US GasGas enduro motorcycle importer, the parts importer and a GasGas factory representative."
"At the time I didn’t think much of it, you meet lots of people and end up with lots of business cards. As it turned out (after leaving Husaberg in April) an opportunity came up to be the US GasGas enduro importer and my brother and I jumped at it."
According to Clay the US GasGas enduro parts distribution will continue with GoFasters, a Minnesota based company, whom have distributed GasGas enduro parts since 2007. Clay said, "Their knowledge of the GasGas enduro line is unbelievable where they’ve worked directly with the GasGas enduro brand for over 10 years. We feel fortunate that we have them to help back up motorcycle sales."
According to Clay GasGas Offroad US expects their first containers of GasGas enduro motorcycles to be in the US around Labor Day. Clay said, "At the moment we have over 100 motorcycles enroute to the US with another 100 scheduled for delivery about a month later."
The Story
Gas Gas originally emerged in 1985 as the unexpected departure of Bultaco motorcycles from the market
place left two Spanish Dealers, Narcis Casas and Josep Piebernat owning a shop, but with no bikes to sell. Out of a combination of passion for motorcycles and racing, and the necessity to offer quality products for sell in their dealership, they embarked on an exciting journey to manufacture premium offroad competition motorcycles. And so… Gas Gas Motorcycles was born.
The Name
The name Gas Gas literally means "to gas it" (to accelerate, give it the gas, turn the throttle - to go faster.)
The original Gas Gas founders have, at times, expressed reservation about the chosen name as it has often caused confusion outside of Spain. Others have joked that Gas Gas are so good that they had to name them twice. The slogan "Gas Gas = Fast Fast" has been used in past marketing initiatives to help people better understand the unique meaning of the name.
The Brand
The Gas Gas brand is known worldwide as a premier high end competition motorcycle thanks to the factory’s continual commitment to building proven race winning machines. The ongoing progressive research and development process performed by factory engineers have been proven to produce the perfect blend of quality and reliability with leading edge performance and handling. Gas Gas Offroad competiton motorcycles are still hand built at the Gas Gas factory near Girona Spain.
